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Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions, even consciousness itself, are just the products of neural activity in the brain. From this perspective, neuroscientists focus on the brain and its impact on behavior and cognitive functions.
We are about to present our first concrete research result in the field of neural advertising, the NADV codec. We will talk about the guiding principle behind this research, the underlying technology, the applications and implications, but most importantly we will show a professional audience, in real time, the powerful NADV codec in action.